How to Piss Off your Designer Friends
“Innovation”
There’s plenty of talk about “innovation” these days: how some companies have it and others don’t; how some things are or are not innovative. What’s funny is that even when geeks (maybe especially when geeks) have a conversation about innovation, each of us often has a different idea about “innovation” actually means.
When I say “innovation”, what I mean is this:
A popular product that makes enough positive difference to change expectations.
Let me tell you why I chose those particular phrases.